OBAMA POLITICAL CAMPAIGN: HOW HE WON?

Official portrait of President-elect Barack Obama on Jan. 13, 2009.
(Photo by Pete Souza)

Barack Obama won the re-election again by defeating Mitt Romney with 303 electoral votes. Though voters were sincerely separated by race and age, he got 11 percentages of points among women while Romney got more votes from men and led by seven points among men. White votes were not with Obama though as they were in the year 2008 when 43 percent voted for him.

Here are a few important points to consider when it comes to the question ‘How Obama Won?’

Role of Social Media. Obama’s campaigns were active through social media sites. Other than Facebook and Twitter, YouTuve videos also played a vital role in his victory.

Other Important Factors in Obama’s Victory

Votes of Young People. He won maximum votes of new generation belonging to the age group of 25 to 30. A number of young people take him as their idol.
Minorities. A big percentage of black voters also voted for Obama. He was also successful in capturing the votes of two thirds of Hispanics.
Women. Obama got around 56 percents of votes from female supporters.
Another reason that helped Obama win was that his team was savaging Romney much before the announcement of his nomination through airwaves. His political campaign was an impressive and powerful inspiration for voters to support him. His team spent millions of dollars on promotions and advertisements. His campaigns played an important role in helping him to win the position once again.